Continuous Improvement, Innovation And Excellence

We believe that everything we can do in time be achieved better, faster and more efficiently in an industry which continually strives for excellence.

Efficiency And Effectiveness

Our aim is to adopt best-practice and innovation wherever possible in order to achieve maximum quality and scale whilst minimizing resources and time.


Our goal is to achieve complete transparency in everything we do throughout our organization so as to promote trust and confidence.

Teamwork And Integrity

We strive to give due respect to all, to provide the necessary empowerment and to appreciate that the combined strength of all our individual talents, skills and expertise is key to our collective strengths and abilities.

Reliability And Accountability

In order to achieve our desired objective of 100% customer satisfaction, we do what we say.

Social And Environmental Responsibility

We promote and maintain full commitment to, and give full respect to, our employees, community and the environment.

Our Strategy

By forming these exceptional bonds, we are able to forge better relationships at all levels within our joint businesses. Our approach consistently results in significant cost savings for our clients, which in turn facilitates the high percentage of repeat orders which form an integral part of Al Fajer’s ongoing success.

In addition, it is our strategy, where appropriate, to seek to share with our clients the benefits which emanate from our significant resources and strong capital base. This gives our clients great confidence that we are a competitive but performance driven organization, focusing on quality, efficiency and delivery. We always acutely aware of clients' budgetary constraints and expectations for the timely completion of projects. As a result, we have gained an enviable reputation for reliability within the regional building industry.

Code Of Ethics

This code of business conduct and ethical guidelines are a standing guide for handling business situations in an honest and professional manner. Furthermore, they assist us in making key business decisions. We designed this code to deter wrongdoing and to promote:

  • Honesty
  • Responsibility
  • Respect
  • Fairness
  • Compassion